Understanding and applying International Business strategy is key to the success of today’s multinational company. This course provides insight on International Firm Strategy and Structure, the role of Blockchain technology in the networked Multinational Enterprise, the successful management of Mergers and Acquisitions, and the Global governance of Foreign Direct Investment.
Course details
Tutors
The international business environment is dynamic and constantly changing, with MNE revenues now observed to be larger than the GDP for some countries. This foundational course introduces its participants to the mechanics of multinational enterprises, showcasing different models and current themes that facilitate an understanding of the intricacies of multinational firm activity across the globe. In Lecture 1 we begin by introducing the concept of Internationalisation. Internationalisation is a process by which a firm expands its geographic boundaries. Focus is given to a clear definition of Internationalisation and an understanding of the motivations behind firms’ entering new markets. The definition and classification of Multinational Enterprises here classes firms based on their orientation, nature of strategy, and type of subsidiary structure. Lecture 2 introduces and discusses International Business Strategy. Focus is given to understanding different types of international business strategy; decisions about which markets to enter and how to enter those markets are key to multinational enterprise expansion.
Lecture 3 narrows down on Mergers & Acquisitions, one of the most common foreign market entry strategies. Firstly, we explore why Mergers & Acquisitions fail; an appreciation of the complexity of merging one company to another. We subsequently discuss the Dynamic Acquisition-Integration Model; a model showcasing a step-by-step guide to the process of integrating a newly acquired firm, and proffering suggestions on how to avoid conflicts in the integration process. Lecture 4 provides an understanding of the International Operations Management process. As the MNE expands into new markets, it faces a growing challenge of how to move products and components around the world. Lecture 5, our concluding lecture, is an exposition on the international business environment; exploring globalization as the growing interdependence of countries worldwide and explaining that firms now unavoidably need to transact business across a global landscape with significant consequences.
Learning outcomes
The learning outcomes for this course are:
- A clear understanding of the meaning of Internationalisation
- A fundamental understanding of International Business Strategy
- An appreciation of the complexity of managing the Multinational Enterprise
Classes
Lecture 1: Internationalisation
Lecture 2: International Business Strategy
Lecture 3: Complexity of Mergers & Acquisitions
Lecture 4: International Operations Management
Lecture 5: Governance & Globalisation
Required reading
Peng, M and K Meyer (2016), International Business, 2nd edition, Andover: Cengage
Typical week: Monday to Friday
For each week of study you select a morning (Am) and an afternoon (Pm) course, each course has five sessions, one each day Monday to Friday. The maximum class size is 25 students. Your weekly courses are complemented by a series of two daily plenary lectures, exploring new ideas in a wide range of disciplines. To add to the learning experience, we are also planning additional evening talks and events.
| c.8.00am-9.00am | Breakfast in College (for residents) |
| 9.00am-10.30am | Am Course |
| 11.15am-12.30pm | Plenary Lecture |
| 12.30pm-1.45pm | Lunch |
| 1.45pm-3.15pm | Pm Course |
| 4.00pm-5.15pm | Plenary Lecture |
| c.6.00/6.15pm-7.15/7.30pm | Dinner in College (for residents) |
| c.7.30pm onwards | Evening talk/event |
Evaluation and Academic Credit
If you are seeking to enhance your own study experience, or earn academic credit from your Cambridge Summer Programme studies at your home institution, you can submit written work for assessment for one or more of your courses.
Essay questions are set and assessed against the University of Cambridge standard by your Course Director, a list of essay questions can be found in the Course Materials. Essays are submitted two weeks after the end of each course, so those studying for multiple weeks need to plan their time accordingly. There is an evaluation fee of £65 per essay.
For more information about writing essays see Evaluation and Academic Credit.
Certificate of attendance
A certificate of attendance will be sent to you electronically within a week of your courses finishing.