
Course Dates
Course details
Tutors
Course details
Tutors
Key Features
Aims of the course
- To discover how academic writing can be made more accessible and engaging for a wider audience.
- To develop an appreciation of writing in terms of communication and pleasure.
- To give information on pursuing commercial/popular publication.
Course content overview
- Participants will look at how to build bridges between the sometimes esoteric language of academia and writing for the general reader.
- Participants will discuss style, language, narrative, brevity, clarity and knowing your audience.
- Participants will explore and experiment with different writing styles.
- The course will also look at how to approach agents and publishers.
Target audience
Undergraduates, Postgraduates, and more senior academics who want their research to be read by a wider audience.
Welcome week (Week 0)
Purpose:
- personal introductions
- introducing the course
- useful reading
- personal objectives
Learning outcomes:
By studying this week, the students should have:
- become familiar with navigating around the Virtual Learning Environment (VLE) and from VLE to links and back
- test your ability to access files and the web conferencing software and sort out any problems with the help of the Technology Enhanced Learning team
- learn how to look for, assess and reference internet resources
- contribute to a discussion forum to introduce yourself to other students and discuss why you are interested in the course and what you hope to get out of your studies
Teaching week 1: Why is academic writing so academic?
Purpose:
To discuss the nature of academic writing.
Learning outcomes:
- to provide an understanding of the language and system of academic writing
- to provide an appreciation of what makes academic writing seem elite or opaque to the general reader
- to discuss how academic writing can be deconstructed
Teaching week 2: Writing for a diverse audience
Purpose:
To show how academic writing can be made more accessible to the general reader.
Learning outcomes:
- to provide an understanding of style, language, brevity and clarity
- to provide an appreciation of writing that can communicate, inform, and induce delight
- to experiment with rewriting a short piece of academic script into a more accessible style
Teaching week 3: What makes a story?
Purpose:
To explore what a story is, what it is for, and how to shape one.
Learning outcomes:
- to provide an understanding of the 'hook', and the means to find one
- to provide an appreciation of structure, framing the narrative and driving it on
- to provide the means to recognise and assess what makes a good story
Teaching week 4: What kind of writer do you want to be?
Purpose:
To explore different styles of writing
Learning outcomes:
- to provide an understanding of different writing styles
- to experience writing for a wider audience
- to provide the means to develop a lucid and engagingly memorably style
- to provide knowledge of the audience you want to reach
Teaching week 5: Aiming for publication
Purpose:
To look at how to approach publication.
Learning outcomes:
- to provide an understanding of what agents, publishers, and the media want from writers
- to provide an insight into the potential for self-publishing
- to provide knowledge about how best to approach publication
Week 6: what next?
- assessment of student learning
- assessment of student satisfaction
- encouragement of further study
This course is open to everyone, and you don’t need any previous knowledge or experience of the subject to attend.
Our short courses are designed especially for adult learners who want to advance their personal or professional development. They are taught by tutors who are expert in both their subjects and in teaching students of all ages and experiences.
Please note that all teaching is in English. You should have near-native command of the English language to get the maximum benefit from the course.
Each week of an online course is roughly equivalent to 2-3 hours of classroom time. On top of this, participants should expect to spend roughly 2-3 hours of self-study time, for example, reading materials, although this will vary from person to person.
While they have a specific start and end date and will follow a weekly schedule (for example, week 1 will cover topic A, week 2 will cover topic B), our tutor-led online courses are designed to be flexible and as such would normally not require participants to be online for a specific day of the week or time of the day (although some tutors may try to schedule times where participants can be online together for web seminars, which will be recorded so that those who are unable to be online at certain times are able to access material).
Unless otherwise stated, all course material will be posted on the VLE so that they can be accessed at any time throughout the duration of the course and interaction with your tutor and fellow participants will take place through a variety of different ways which will allow for both synchronous and asynchronous learning (using discussion boards etc).
Fees
The course fee includes access to the course on our VLE, personal feedback on your work from an expert tutor, a certificate of participation (if you complete work and take part in discussions), and access to the class resources for two years after your course finishes.
Concessions
For more information, please see our concessions information page.
Alison Fordham Bursary
University of Cambridge Professional and Continuing Education is proud to offer the Alison Fordham bursary, which is awarded to students who wish to study on one of our short online courses via our VLE, reducing the fee paid by 50%. The bursary is limited to a single award for each set of online courses.
Application criteria:
- applicants should set out their personal learning motivations since priority will be given to those who are returning to learning after an extended break, or have not previously engaged with fully online learning, or are seeking to use the online short course as a bridge towards undergraduate award-bearing study
- applicants who can demonstrate financial need
For more information, please see our bursaries information page.
A certificate of participation and a digital credential will be awarded to those who contribute constructively to weekly discussions, exercises and assignments for the duration of the course.