The Basics of Starting a Business

The world needs new ideas and is potentially more accepting of change than ever before: it could be a good time to act upon your best ideas and make an impact. Starting is often the hardest part: you face a host of challenging decisions. This course covers a wide range of topics: selecting the best idea to pursue; planning; overcoming fear of failure; creating a solid customer proposition; and finding money. We help you to navigate the early stages of development and gain the confidence that, while risky, your business has some likelihood of success. Cambridge - one of the most successful centres of innovation in the world - provides the perfect setting to explore the business of turning ideas into reality.

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